Invest in Yourself to Influence Others.
āBrainstorming Your Brandā will focus on helping IT and Security professionals understand all of the aspects of their personal brand and find creative ways to develop and enhance their brands. This is a hands-on workshop, where you will participate in brainstorming for brands of your peers in the group and walk away with actionable ideas and a Mind Map of your brand.
Goal:Ā Learn about the anatomy and evolution of branding and walk away with a Mind Map for your personal or business brand and the start of a plan for creating, developing, enhancing (remodeling) and promoting your brand.
Agenda:
- Introductions (Facilitator (Christa Pusateri, Wisegate & President of Hook Marketing & Design) and Participants) and overview of the workshop ā 10 Min
- Brand Identity, Assets & Collateral -15 Min
- Brainstorming Ideas, Resources and Mind Maps -15 Min
- Break- 10 Min
- Creative Group Collaboration ā Take 10 minutes per member to brainstorm the brand (40-50 Minutes)
- Promoting Your Brand ā High Level Overview of Marketing, PR and Social Media Basics (10 Minutes)
- Wrap Up & Your Next Steps (Homework) ā 10 min
Workshop registration is required.
Bio
Christa Pusateri is a trusted advisor to IT and InfoSec leaders and marketing professional with over 10 years of marketing, sales, and branding experience. As Director of Member Recruitment at WisegateIT.com, she helps IT, InfoSec and Risk leaders connect with expert peers to solve problems, save time, save money and promote their expertise. She is a creative problem solver, entrepreneur, student, coach, geek, and devoted wife and mother.
Resources –Ā
Here is a link to the full presentation and additional resources to further develop your personal brand!